FAQs

It all starts with Direct Measurement. Instead of sampling data and running models on top, or blindly ingesting API data, we Directly Measure all of your impressions, engagements and conversions to feed our analytics.

We unify all the data, clean it, and deduplicate users before analysis. Our unique algorithm analyzes performance without estimating performance. This approach gives enterprise-quality insights at a fraction of the cost.

You get specific, actionable data to help improve your campaign. You’ll see what’s working, how often it happens, and the areas where you can optimize to do more of the top performing. 

We’re the only attribution that shows both ways ads deliver value: media mix lift and channel incrementality. We call this Bi-Modal Attribution (hyperlinked)

BMA means you don’t have to worry anymore about ‘which attribution model is right?’. Instead we show trustworthy data that clearly shows how ad channels perform.

We were frustrated by the expense and complication of other attribution technology, so we set out to build a modern attribution platform.

Along the way we created a new way to evaluate ad effectiveness that shows the whole picture. We saw this missing from other platforms, and are working to educate and help fellow marketers get better and smarte

We work on % of ad spend, you can find more details here

• Yes – we offer a 3-4 month pilot for brands or agencies to test Mint Measure and see a positive ROI before making a long-term commitment.

If it’s digital, we can measure it! We also measure direct mail and TV.

But, we do have limited visibility into YouTube, OOH, broadcast radio, and print.

You can choose from self-service or managed-service. If you have the analytics knowledge and/or staff to run it yourself, we’ll train and get you up to speed in the first months, then you can run from there.

If you’d like done-for-you insights, reports, and recommendations each month, the Mint team will act like an extension of your team to help you succeed. You’ll get custom report templates and a monthly call to review the data and we’ll show how you can improve your campaigns.

No worries, Mint brings the analytics and ad buying expertise! We know that we’re strangely passionate about data and analytics, and we’ve created a dashboard that any marketer can understand.

Our measurement experts have decades of ad buying experience, and can help develop a plan to get you started.

Normally first insights and optimizations will come 4-6 weeks after we begin measuring.

For campaigns with lower conversion volumes, this can take 8-12 weeks and for brands with several hundred conversions each week, we can get insights as quickly as 2-3 weeks after launch.

Yes. We can ingest CRM data and match records to the campaigns we measure so you can report on sales data and customer interactions.

We comply with the current privacy standards, including CCPA. We do not collect PII on users, we use anonymous tracking for analytics.

We continue to stay up to date on regulations, making updates to our technology and terms of service accordingly.

You’re speaking our language – our reports have the granularity to answer any questions you have whether that’s channel overlap, channel incrementality, or your top performing media mixes. Mint Measure has the data you need to get answers. If we don’t already have the view built that you need, all the log-level data can be exported so you can do that spreadsheet sorcery you’re so good at.

Nope. Bi-Modal Attribution is built for the entire marketing department to get teh insights you need. From A/B testing creative to understanding how programmatic media impacts conversion rates in Google or Bing, we have the answers you’ve always thought were just out of reach.

Absolutely! Brand tactics normally don’t look great on a last-click or last-touch model because that’s not what they’re designed to do. We can show both ways brand tactics perform. We quantify what is the incremental reach and conversions they deliver, and most importantly, we show how brand tactics lift conversion rates across your media mix.

There are a few criteria to know if working with Mint is the right fit:

• Running in 3+ ad channels (e.g. search, social, retargeting)
• 200+ conversions per month.
• Typically this means that annual ad spend is $750k+ (we work with smaller brands too)

If you aren’t sure if working with Mint Measure is right for you, just ask. We’ll be super transparent about if we’re a fit or not.

Absolutely! During onboarding, we’ll discuss any custom reports or views that you need. You can always request specific data pulls as well.

Yes! You can easily export all your data from our platform. If you want the log-level data, we can deliver that via S3 or other secure transfer service.

We’re really proud and excited about our Conversions-API that uses server-side tracking and 1st party cookies. All that to say, we can help repair the damage that iOS 14.5 did to reporting and channel performance.

Our no-code Conversion API and server side tracking makes it easy to track and report on every website visitor. We send ad platform click ID’s right back into the platforms for a 100% match rate for better reporting, retargeting, and algorithm performance.

Getting back to a pre-iOS 14.5 state is easier than ever.